Welcome to the Diamantina Podcast Network
Brought to you by the team behind the Betoota Advocate.
Our aim is to work with top Australian talent and partner with brands to
create unique and interesting podcasts for your listening enjoyment.
PODCAST LISTENERS REPRESENT A DESIRABLE AND DIFFICULT TO REACH AUDIENCE
COMMUNICATE TO THEM WITH AUTHENTIC BRAND INTEGRATIONS THAT DRIVE REAL RESULTS
A rapidly growing market
On Average Aussies spend 3.4 hrs a day listening to audio
65% listened to a podcast in the previous 24 hours, up from 57% in 2017.
On average listen to >90% of each episode
A difficult audience to reach
86% subscribe to premium streaming services such as Netflix/Stan which feature no ads
Over 3 in 5 don’t listen to commercial radio
81% of Listeners take action on a HOST READ ad during a podcast
60% bought something from a podcast ad
Get actual download data, not from a survey, a ratings box or a social media extrapolation
Educated – 66% have a bachelors degree or higher
Affluent – 44% have a household income of $100k or more
Millennial – 2/3 aged 18-34
*sources – ‘Crowd DNA & Spotify, “We’re All Ears,” 2018’, ‘Share of Listening Australia 2018’, ‘ABC Annual Podcast survey 2018’, ‘Mid roll podcast listener demographics report 2018’