Welcome to the Diamantina Podcast Network

Brought to you by the team behind the Betoota Advocate.

Our aim is to work with top Australian talent and partner with brands to
create unique and interesting podcasts for your listening enjoyment.

PODCAST LISTENERS REPRESENT A DESIRABLE AND DIFFICULT TO REACH AUDIENCE

COMMUNICATE TO THEM WITH AUTHENTIC BRAND INTEGRATIONS THAT DRIVE REAL RESULTS

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A rapidly growing market

On Average Aussies spend 3.4 hrs a day listening to audio 

65% listened to a podcast in the previous 24 hours, up from 57% in 2017.

On average listen to >90% of each episode 

A difficult audience to reach

86% subscribe to premium streaming services such as Netflix/Stan which feature no ads

Over 3 in 5 don’t listen to commercial radio

REAL  Results

81% of Listeners take action on a HOST READ ad during a podcast

60% bought something from a podcast ad

Get actual download data, not from a survey, a ratings box or a social media extrapolation

DESIREABLE  DEMO

Educated – 66% have a bachelors degree or higher

Affluent – 44% have a household income of $100k or more

Millennial – 2/3 aged 18-34

*sources – ‘Crowd DNA & Spotify, “We’re All Ears,” 2018’, ‘Share of Listening Australia 2018’, ‘ABC Annual Podcast survey 2018’, ‘Mid roll podcast listener demographics report 2018’

our brand partners include