About

THE DIAMANTINA EFFECT

The Diamantina Podcast Network creates engaging and entertaining audio and video content. We are a team of incredibly talented content creators ready to tell your story to our engaged and loyal audiences.

With a stable of popular podcasts, crossing a wide range of genres Diamantina can match your business with the right audience.

Reach a New Audience

Using podcasts can help you reach out to new audiences for your business. Podcasts can help in building familiarity with a wide range of audiences. Listeners usually subscribe to the series and regularly listen. As long as the audio series continues, your audience is quite likely to keep listening.

Many people discover new podcasts by referral and work of mouth. Podcast listeners can be difficult to reach via traditional media. 3 in 5 don’t listen to commercial radio and 86% subscribe to premium streaming such as Netflix and Stan.

Building Trust

Even though a podcast is a one-sided medium, it helps in building effective relationships with the listeners. It gives the feeling that the listeners know the person speaking on the podcast. People listen to podcasts because they have something in common with the speaker.

Associating your brand with a podcast in an authentic way allows you to leverage this relationship to build trust. This encourages listeners to be associated with the brand. This, in turn, leads to improved conversion. People are more likely to buy something from a friend than a stranger.

Growing Opportunity

Podcast audience size and consumption per person is growing year on year. The ability to consume content via a secondary sense, means you can keep people’s attention in an era when attention spans are ever shrinking.

The results are real. 81% of listeners take action on a HOST READ ad during a podcast. 60% bought something from a podcast ad.

About

OUR SERVICES

The Diamantina Podcast Network’s creates engaging and entertaining audio and video content. We are a team of incredibly talented content creators ready to tell your story to our engaged and loyal audiences.

For brands we can help tell your story to the right audience.

  • Podcast Brand Integration
  • Bespoke content and podcast series
  • Experiential Campaigns
  • Social leveraging with reported metrics

For creators let Diamantina help you deliver your story to the world,
and get you paid for doing it.

  • Studio and Production Facilities
  • Concept Development / Refinement
  • Promotion
  • Marketing
  • Monetisation

OUR BRAND PARTNERS INCLUDE

LET'S WORK TOGETHER

Brought to you by the team behind the Betoota Advocate.

Our aim is to work with top Australian talent and partner with brands to create a unique and interesting selection of podcasts for your listening enjoyment.

Studio Sydney

Redfern, Sydney 2016
Australia

DIAMANTINA

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